One of the most common questions from potential buyers on WatchChoice.com was not about the luxury watch or pre owned watch they had found for sale on the site but about how they could make themselves comfortable the watch dealer selling the watch was a business they could safely do business with. To help out their customers, WatchChoice.com decided to put together a 45 page in-depth guide to buying luxury watches online and make it available for free download to anyone visiting the site. The guide is called “Buy the Watch and the Seller” to remind buyers that it is just as important to research the seller of the watch as it is to research the watch you are buying.

Glenn Palmer, WatchChoice.com’s Managing Director, knows from from his own experience that sending money across the world or even within your own country for a luxury Swiss or German watch or even a pre owned watch you haven’t been able to put on your wrist can cause some anxiety. “There are however many tips explained in our eBook that a buyer can follow to ease their anxiety without even moving from their computer chair,” says Palmer.

The eBook is split into three sections with the first section covering luxury watch buying basics for those new to luxury watches. The next section on finding the best luxury watch online covers often overlooked topics like calculating any import duties if the watch is purchased from an overseas dealer, the protection provided by different warranty types and the real importance of serial numbers on watches. It also looks at the popular topic of how to spot a replica luxury watch and luxury watch impostors.

The last section looks at the often overlooked topic of assessing the online watch seller and is the “Buy the seller” part of the eBook title. This section talks about the protection that different payment types offer the buyer such as the superior protection offered by paying for your watch with a credit card versus paying by Wire Transfer services like Western Union and how escrow services work. How to assess the security software in place on the sellers website, the importance of the number of communication channels the seller provides and the seller’s return policies is also discussed in this final section.

Palmer said “the selection and prices of luxury watches sold online make them very attractive to many people. Hundreds of online luxury watch purchases take place every day around the world and by following the simple tips in our eBook, buyers can have a great buying experience online”.

Download the free Luxury Watch Buying Guide “Buy the Watch and the Seller” from WatchChoice.com.